The concept of the film trailer first appeared in November of 1913. Nils Grankund, an American Broadway show producer, created a short promotional film for the musical The Pleasure Seekers. The National Screen Service was the most prominent trailer producer in the 1950s and the productions of mainly included key scenes from the film accompanied by large font overlaying the visuals as a form of narrative. A typical example of this classic trailer format is the original Cinderella trailer; shown below
It was in the 1960s when film trailers changed significantly. A new style emerged that featured quick cuts, no large text as narration and a new form of montaging the clips within the trailer. Today, companies such as The Cimarron Group lead the trailer industry by producing trailers for films such as The Lord of the Rings saga and The Fourth Kind. The industry itself has become somewhat of a cult hit and has it's own following, disconnected from the actual film fans!
Above is the teaser trailer for the soon to be released film Inception, the idea of a teaser trailer is to create enigmas about the film by using quick cuts and a very vague view into the characters and key events. There generally isn't any dialogue on a teaser, however there is always a prominent backing track to the trailer. The director, release date and main actors are shown in the teaser trailer. In therms of Genre theory the film Inception is shown to have a wide extension about it, where, from the trailer, the film could be labelled with different genres such as Thriller or Action and Adventure.
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