Each of the three posters below were used to market the film Inception; a recent film released in July of 2010. As I'm required to produce my own poster for my A2 project, this analysis will provide useful information.
There are clear similarities between the above three posters: all feature the protagonist of the story - namely Dicaprio - which makes it clear that he is the absolute main focus of the narrative. A blue photo filter has clearly been applied to each one, giving a cold and mysterious appearance, and the red "Inception" heading is used in different styles throughout. Each character is dressed smartly in suits, inferring professionalism and status, and the warped settings in each poster introduces an edge of surrealism regarding where the film is set. Finally there is a central beam of light that is present throughout the three film posters, which is evidence of intertextuality within Warner Brother film posters. Below is evidence of this:
This shows the similarity between the way that posters are made that belong to Warner Brothers' productions. The vertical beam of light is present in all of these photos and so is the central positioning of the characters. This is known as intertextuality and hints to the Auteur Theory; the director of a particular number of films that decides to market and advertise them in very similar ways. This allows popularity and recognition of an already liked production to spread over into another.
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